Hi There!… Glad you stopped by!  No really, I am.  This means, either you’re a friend of mine that heard I had finally launched this thing (again), in which case I thank you very much for checking it out, or… you came across this post after a Google search (which would be really cool meaning that I must be doing something “sort of” right with SEO – Awesome!)…

In either case… I hope you find some little piece (or pieces) of information that can be of some use to you when you leave… Letting me know one way, or the other, will help me improve upon my efforts in the future…

Post Caveat . . .

This post would probably cater more to bloggers rather than practicing, or aspiring, musicians, but thought it would also serve as a good reference point in the future for tracking this blog’s progress, and to just inform any potential readers of my blog on the “plan for the future.”…

Why become more focused when it’s just a personal blog?

When should we take a step back from our current blog, and blogging efforts to see if some remodeling is in the near future?  Well, I’m not going to presume to know 100% (or even 50%) of someone else’s blogging situation, so I’ll just clue you in on mine for now. 

According to several well-known bloggers out there (take your pick), a blogger develops his, or her, passion the more he researches and writes about his current topic(s).  And as time goes by, you start to see where your interests, abilities, and passions really lie.  Once you (I) start to notice these trends in your interests, it only seems prudent to start focusing more-and-more in that (those) area(s).

I absolutely agree with this thought process, especially since most it comes from experienced bloggers who have done just that – lots of research and writing, thus creating better overall content for their readers.

However (comma)…

I cannot speak from this type of experience myself because I (like a great many would-be bloggers out there) have never really allowed for any of my past blogging attempts to really get off the ground to see where they lead.  I think I might have had, at best, a dozen or so very mediocre posts on one past attempt before given in (again) to doubt, fear and/or frustration.

Again, only with consistent work will we find our true passion(s)

With such a lack of effort taking place there’s just no way to really know which direction to take a blog, or any other large project (a book, or eBook, for example).  Even though I’ve been able to somewhat make a decision at this point in time where to focus my efforts (music), things still may change as I develop as a musician / blogger.

It will be really interesting to re-visit this post a year from now to see what has come to pass.  For now, here’s a brief description of this website / blog:

RUPPERADIO.com’s purpose for being…

Niche Topic: “Music” as it pertains to the independent musician (recording tutorials, playing the guitar, etc. …)

Sub Niche Topics: “Music in-general” and how it relates to our daily lives (The health benefits of listening to music, etc. …)

Current Future Plans: To be a useful resource for other independent musicians, and hopefully polish- up on my recording / playing skills along the way.  This blog will serve as an auxiliary tool (or outlet) while I continue to write and record my own music (that will appear on this blog as well as on YouTube, soundcloud, Spotify, ITunes, Amazon, etc. …)…

How many “first posts” have you had?

 Can’t tell you how many “first posts” I’ve had up ‘till now because I have no earthly idea.  I CAN tell you (however) that I’m a “WordPress Master,” meaning that due to my giving up and trying again so many times in the past several years that I can install WordPress and any of its well-known plugins blindfolded (so-to-speak). 

Of course, any of you that have a WordPress site of your own knows that most hosting provider’s makes the process of implementing WordPress fairly easy… So, not really much for me to brag about here…

More on this blog’s future focus…

From what I’ve noticed (for myself anyway), is that having a blog and being somewhat of an artist (photographer, painter, musician, etc. …) brings with it the temptation to simply post you works of art all over the place and leave it at that.  Of course, there’s absolutely nothing wrong with that. 

Fine-tuning or beefing up the blog may NOT be necessary

Speaking from a musician’s stand point, if you have all the followers you want or need from social media or due to past shows (if you are a live playing musician), then maybe you just need a place for your fans to go to interact with you.  You may not care at all about putting in the extra work involved in serious blogging because it’s just not high on your priority list of important things to do in your life.

A serious blog will take time and effort

And when I say, “extra work,” that’s really what I mean because it will (does) take a decent amount of effort to do the research and write the posts. 

Again, as of the publishing of this post, I don’t know firsthand what lies ahead, but after finally paying attention to many of the successful full-time bloggers out there, I realize the type of effort that will be required to truly produce quality useful material for others that share my interest(s).

I know what some of you might say: “Yeah, but these full-time bloggers you’re talking only talk about Blogging….duh…!” 

Yes, and no… From what I can see, yes… blogging in-general IS at the top of the list of researched topics.  But when it comes to artists, not many are utilizing blogging to try and attract more visitors / fans.  Or if they are, they haven’t really studied the process. 

And, again, maybe it’s just not that important to some to do more than simply write down a 300 word post about their last recording or live performance just to keep their current fans engaged – nothing wrong with that at all in m y opinion.

After studying the process of blogging a little more closely, I’ve noticed consistent recommendations among the “Who’s Who” of professional bloggers, and their advice seems to make a great deal of sense.

Things like:

    • Write about what you know, and / or are willing to research in great depth…
    • When coming for ideas for posts, study your own past google search queries related to your topic (genre or niche) to see what would be a relevant topic potentially searched by others that you could write about.  If you searched for it, someone else probably did too.
    • When you have decided on a post topic, write a lengthy, but useful post (1250-1500 words) – don’t resort to “fluff” to make ends meet.  Studies have shown (don’tcha love that phrase) that longer posts perform better in search results.  Again, “longer” has to be accompanied by “relevant” and “good quality material.”
    • Post on a regular basis – have a “hit list” of post ideas that you can reference at any time to help on the topic of your next post.  Consistency builds trust by your visitors and >>> Google…
    • The list goes on…

With a little extra effort put into producing a useful blog, I strongly believe that any artists will increase their fan base (who knows, maybe their income) due to the added organic searches coming from people searching the internet for what you (& I) are writing about.  If you do your own research on this matter, you’ll see what I mean.  Again, to each, his own…

In Conclusion…

The overall vision / purpose being RUPPERADIO.com is to publish anything-and-everything that I can on topics (primarily) related to the independent musician and music in-general.

Overtime I will include a photographic inventory of my gear linked to a review for each piece – not to brag – I just like to write and post “stuff,” hopefully this doesn’t seem self-centered in anyway.  It’s just fun.

I’ll also be sure to include as many audio examples as possible along with the information in the form of a blog post on how each piece of audio was produced.

One last Hoorah!…

In the end… RUPPERADIO.com has existed for a loooong time without ever receiving the attention it needed to see “What could be.”  And I just want to give it one last “hoorah” so I can say to myself:

“There… I’ve finally made a good, valiant effort to turn “this thing” into something useful and meaningful to others outside of my own little world.”…

Bye For now,

stephen ruppe signature